Course Description
Acadmiac’s Skill-Building Certificate Program in Digital Marketing is designed to bridge the gap between theory and application. Delivered through structured modules and guided projects, the program covers SEO, SEM, SMM, content strategy, analytics, and more. Learners graduate with a complete understanding of digital marketing essentials, equipped with the confidence, skill, and certification to pursue professional opportunities in the field.
The Acadmiac Advantage
- Develop effective marketing strategies, understand audience behavior and trends, and plan successful campaigns.
- Execute campaigns across platforms from social media and SEO to Google Ads and email marketing.
- Analyze and measure results to effectively interpret data and optimize marketing performance.
- Build a professional portfolio, apply your learning through projects that reflect real-world expertise.
At Acadmiac, we believe every successful career begins with a strong foundation. This course helps you build exactly that: clarity and confidence with your capability.
With every module, you’ll not only learn digital marketing tools and techniques but also understand how to think like a strategist. By the end of your journey, you’ll feel empowered to take your first professional step with purpose ready to grow, adapt, and make your mark in the world of digital marketing.
Module 1: Introduction to Digital Marketing
A clear overview of digital marketing concepts, channels, and core strategies.
- Fundamentals of digital marketing
- Digital vs traditional marketing
- Key online marketing channels
- Core concepts and strategies
Practical Tasks
Outcome: Understand the basic principles of digital marketing.
Module 2: Website Creation with WordPress
Learn to set up, customize, and manage a WordPress website.
- Domain, hosting, and CMS basics
- Importance of website architecture
- User experience and navigation flow
- Analytics setup and connection
Practical Tasks
Outcome: Build and manage a WordPress business website.
Module 3: Content Marketing & Copywriting
Understand how to create effective content using proven writing frameworks.
- Content strategy and planning
- Writing blogs and social captions
- Copywriting frameworks (AIDA, PAS)
- Building a content calendar
Practical Tasks
Outcome: Develop creative writing and content strategy skills.
Module 4: Search Engine Optimization (SEO) Basics
Learn the fundamentals of SEO to optimize websites for visibility.
- Keyword research and targeting
- On-page and off-page optimization
- Technical SEO fundamentals
- Google Search Console overview
Practical Tasks
Outcome: Understand how to improve organic ranking on Google.
Module 5: Social Media Marketing (SMM)
Explore strategic social media content planning and platform management.
- Major platforms and strategies
- Business page creation
- Content planning and scheduling
- Canva for social creatives
Practical Tasks
Outcome: Plan, design, and manage social media campaigns.
Module 6: Facebook & Instagram Ads (Meta Ads)
Discover how to craft and refine targeted ad campaigns on Meta platforms.
- Meta Ads Manager basics
- Setting campaign objectives
- Audience targeting and setup
- Ad creatives and performance
Practical Tasks
Outcome: Design and monitor basic Meta ad campaigns.
Module 7: Google Ads (SEM)
Gain practical skills in planning and running paid search campaigns.
- PPC and campaign structure
- Keyword selection and bidding
- Writing ad copy
- Conversion tracking setup
Practical Tasks
Outcome: Understand running and analyzing paid Google Ad campaigns
Module 8: YouTube & Video Marketing
Learn how to optimize channels and videos for reach and engagement.
- Channel creation and branding
- YouTube SEO and tags
- Optimized video uploads
- Monetization fundamentals
Practical Tasks
Outcome: Use YouTube as a marketing and growth tool.
Module 9: Email Marketing
Understand how to design, send, and automate effective email campaigns.
- Building subscriber lists
- Crafting effective email campaigns
- Automation tools overview
- Newsletter design and templates
Practical Tasks
Outcome: Learn to create effective email campaigns.
Module 10: Google Analytics & Reporting
Learn to track performance and interpret marketing data for insights.
- GA4 setup and navigation
- Traffic and user analysis
- Core metrics and KPIs
- Report creation and insights
Practical Tasks
Outcome: Interpret analytics data for better marketing insights.
Module 11: Freelancing & Career Development
Build your freelance presence with strong branding and client-ready skills.
- Building professional portfolios
- Personal branding essentials
- Freelance platform overview
- Writing effective client proposals
Practical Tasks
Outcome: Prepare to work independently and build client network.
Module 12: Final Project & Certification
Apply your learning to create and present a complete marketing project.
- Create a marketing strategy
- Combine SEO, Ads, and Social
- Present final campaign project
- Earn your course certification.
Practical Tasks
Outcome: Develop and apply skills in a live campaign project.
Apart from the 12 core modules, Acadmiac offers an exclusive bonus module designed to take your learning a step further. This additional and exclusive module helps you stay ahead of the curve, mastering AI-powered platforms and productivity solutions that modern marketers rely on every day.
Bonus Module: AI & Automation Tools
Explore AI and automation tools that streamline modern marketing tasks.
- ChatGPT for Content & Copywriting: generate ideas, headlines, and marketing copy efficiently.
- Canva AI for Creative Design: design professional visuals and social posts with ease.
- Metricool & Buffer for Scheduling: automate publishing and track campaign performance seamlessly.
- Keyword & Trend Research Tools: identify audience interests to craft data-driven strategies.
Practical Tasks
Outcome: Master AI tools for marketing efficiency.
Pankaj Singh
Digital Marketing Expert
There are no reviews yet. Be the first one to write one.
Course Includes:
- Price:
28,000 INR25,000 INR - Instructor: Acadmiac
- Duration: 12 Week
- Lessons: 60
- Mode: On-Campus
- Language: English
- Certifications: Yes
